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Is Digital Marketing A Good Career?

The burgeoning growth in the digitalization of businesses has resulted in the need to have digital marketing professionals who are qualified and experienced to handle the art and business of digital marketing.

also read: best digital marketing courses in Bangalore

Who is a digital marketer?

A digital marketer is one who is in possession of the knowledge and skills required to make the most of the tremendous power of the internet to create successful email marketing campaigns, web pages, community blogs, social media postings, and many more.

The basic aim of a digital marketer is to effectively connect with internet-savvy customers. That is why, in recent times, the demand for talented digital marketing professionals has increased by leaps and bounds.

A number of niche jobs are included in the domain of a typical career in digital marketing. It encompasses but is not just confined to the following basic positions.

  • Analytics Manager
  • Content Manager
  • Content Marketing Manager
  • CRM Manager
  • Digital Account Manager
  • Digital Director / Head of Digital
  • Digital Integrated Copywriter
  • Digital Marketing Manager or Web Manager
  • Digital Sales Director
  • Ecommerce Manager
  • Email Marketer
  • Marketing Director
  • Marketing Executive
  • Marketing Manager
  • PPC Search Manager
  • Search Manager
  • Social Media Community Manager
  • Social Media Manager
  • Web Designer
  • Web Developer

Purpose of a career in digital marketing

A thriving, well-heeled digital marketer is one gifted with a broad-based range of skills. These skills are needed to establish a connection with customers who are inclined to know about products and services in depth.

Digital marketers are nurtured to put a strong, favorable influence on customers. The eventual goal of digital marketing lies in amplifying sales and boosting customer conversions in the most efficient fashion

With a view to having a worthwhile digital marketing career, it is imperative to gain mastery of the below-mentioned skills by leveraging reputed digital marketing courses.

  • Inbound marketing – To have the ability in one’s possession to exploit the potentials of inbound marketing and generate fresh leads
  • Flexibility – To be competent in changing what is unfeasible for making progress in project goals
  • Compelling organizational skills – To gain the expertise of handling the aspect of several different campaigns at the same time
  • Extensive sales experience – To have direct involvement or intervention with the sales department and pick up its inherent knowledge base and expertise. This is because digital marketing necessitates the ability to comprehend and predict fluctuations in sales trends
  • Landing page design – To be able to fabricate great, aesthetically pleasing landing pages for websites
  • WordPress knowledge – To have preliminary knowledge of how to manage several content writing platforms, for example, WordPress
  • Robust social media interaction skills – To have proficiency in creating effective, sensational social media posts with a view to amplifying product or brand prominence by means of posts that can be shared in huge numbers among the users on social media
  • Knowledge of analytics – To be familiar with the working of mainstream digital marketing analytics tool
  • Content management – To be in a position to identify and recreate subpar quality content with the aim to increase brand exposure and heighten customer interaction
  • Knowledge of HTML – To be qualified in making effective use of HTML for the purpose of creating visually appealing content and subheadings
  • SEO experience – To own an in-depth understanding of SEO basics that are crucial to improving the ranking of websites in major SERPs, higher ranks imply more people will click on those websites and engage more with them thereby increasing their inbound organic traffic and the propensity of conversions
  • Good understanding of advertising platforms – To be fit to maximally utilize powerful advertising platforms like Google AdWords and create eye-catching, money making ads

Is digital marketing a good career choice?

A career in digital marketing is a decent and rewarding move for anyone who:

  • Has plenty of creative acumen
  • Has a penchant for solving problems
  • Has a soft spot for writing
  • Likes to be analytical
  • Derives satisfaction by conducting digital research
  • Finds pleasure helping people come out with workable solutions
  • Enjoys a sociable personality
  • Makes strides in a speedy work environment
  • Gets a thrill out of taking challenges
  • Likes to be an objective thinker

The essential qualities required to shine in a digital marketing career

If truth be told, and if we look at things around us, digital marketing offers a rapidly advancing career path. With time, this stream of expertise has evolved significantly. With more communication channels becoming available, the need to have more qualified people who can make progress with demand also swells. Secure a marked position in this advancing field with this Free basic digital marketing course.

A person who is most suitable to flourish as a digital marketing professional should be in possession of certain unique traits. These include the following.

  • The person should have passion and inherent curiosity to acquire knowledge and bring forth useful ideas.
  • The person should have the ingenuity to think out-of-the-box and put forward novel, exciting ways of reaching out to prospects and new customers. 
  • The person wanting to mark a career in digital marketing should have sufficient patience to try out unfamiliar ideas and processes through trial-and-error methods. 
  • The person should be in ownership of a certain degree of decency and professionalism while carrying out interaction with customers.
  • The person should have powerful listening skills so that they can comprehend customer requirements through buying behaviors, testimonials, and feedback.
  • The person should be able to set achievable goals both for the short and long term and strive towards realizing them in pre-fixed timeframes.
  • The person should possess a social, amiable personality and at the same time be aggressive and assertive while dealing with clients.
  • The person should own remarkable intuitive skills to grasp ever-changing customer needs and make efforts to consistently deliver them with success.

Typical positions one can hold in a digital marketing career

A digital marketing career is highly lucrative and continuously making an impressive headway. Digital marketing professionals can be classified into a number of generic levels in terms of job responsibilities and annual compensation.

Digital Marketing Manager

The individual should have expertise in managing different online marketing functions such as PPC, SEO, SEM, and content and email marketing. A PG in Digital Marketing will help you understand in detail the various marketing functions.

The average salary is INR 8,00,000. The salary ranges from INR 4,00,000 to INR 18,00,000. The candidate must have experience of 4 to 8 years.

Pay Per Click Analyst

The individual occasionally referred to as a PPC Executive, or an SEM Analyst must be thoroughly knowledgeable in advertising campaign creation, besides properly understanding consumer psychology behind ad clicks.

The average salary is roughly INR 2,50,000 at entry-level or with candidates having a minimum of 1 year of experience. With the growth in experience, the salary can increase to a maximum of INR 6,00,000.

SEO Specialist

The individual needs to have considerable experience in SEO, and defining and implementing SEO strategies. Also, the expertise to handle various SEO tools such as Google Analytics, SEMrush, Search Console, and many more is a must-have.

The average salary of an SEO executive with 1 to 2 years of experience is approximately INR 2,20,000. But with an increase in experience and gaining exposure, an SEO specialist can earn as high as INR 8,00,000.

Social Media Marketing Executive/Specialist/Manager

The individual mainly interacts with social media and helps build a strong, indomitable brand presence there.

The average salary of an SMM executive with 0 to 3 years of experience ranges anything between INR 1,50,000 and INR 3,50,000. The maximum salary usually drawn by an SMM executive is roughly INR 5,00,000.

The average salary of an SMM manager is about INR 5,60,000. The highest an individual can earn in this position is close to INR 10,00,000.

Content Marketing Executive/Manager

Content includes the whole lot as follows:

  • Copywriting
  • Blog posts
  • Videos
  • Podcasts
  • Visuals
  • Graphics
  • Campaigns
  • Email newsletters

To monitor the performance of this variety of content, the need to hire a content executive, specialist, or manager is all-important.

The average salary of a Content Marketing Executive with 0 to 3 years of experience ranges anything between INR 2,00,000 and INR 4,00,000. The maximum salary usually drawn by a content executive is roughly INR 5,00,000.

The average salary of a Content Marketing Manager is about INR 6,50,000. The highest an individual can earn in this position is close to INR 10,00,000.

The average salary of a Content Marketing Head with more than 8 years of experience varies anywhere between INR 10,00,000 and INR 20,00,000.

Conclusion

As the clamor around businesses in the digital sphere keeps rising and competition becomes fiercer, the demand for experienced and highly competent digital marketing professionals will continue to soar to greater heights. So, digital marketing is an excellent career choice for someone who wants to contribute skills and know-how along the bleeding edge of this rapidly advancing technological revolution. The fundamentals of Digital Marketing help us in getting a clear idea and understanding about exploiting different digital marketing tools and improving competitiveness amongst large players in the market, and also provide the foundation for Digital Marketing Strategy Training.

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This is by far the most commonly asked, sir what can I do after learning the course, or who should learn digital marketing? Students and fresher can get a high-paying job in digital marketing and also work as a part-time freelancer, become an affiliate marketing or start your own digital marketing agency where you can offer digital marketing services to clients. Working professionals who are losing jobs in IT sectors can switch their careers to digital marketing or better manage your current digital marketing team. Business Owners can skyrocket your business to the next level through our digital marketing course.

The cost course varies from institute to institute, digital monk - Digital Marketing Courses in Bangalore is the best value for money, as they charge INR 60,000 + GST Or $900.

Anyone who is looking to start their career or get a job in digital marketing. Business owners looking to grow their business, People who want to quit their 9 to 5 and do freelancing, People who want to make money through affiliate marketing.
Job roles vary from company to company and based on their requirements. Here are few job roles in digital marketing. Digital marketing strategist, e-commerce strategist, CRO specialist, copywriter, web designer, content strategist, social media marketer/strategist, PPC specialist, SEO specialist, email marketer, Digital Marketing Manager, growth marketing manager, brand manager, project manager, content marketing manager, social media manager, paid advertising manager, SEO manager, community manager, affiliate program manager, etc.

The course is completely practical oriented, you will start with building a business website and an eCommerce website, and you will implement all the strategies from SEO, social media, online ads, Email marketing, etc through the website. It's a completely holistic approach to learning digital marketing.

An abundance of choice It evolves faster It is flexible It pays well It is futuristic It provides ample time for other activities It is easier to get your work done Interaction with different people Free starting of a career is possible Provides room for creativity It makes you stand out You can travel the world It provides a path for start-ups Encourages collaboration and effective leadership
Good salary package Freelancing opportunities Opportunity for making money online Tons of career options available Work from home opportunity Booming career option Easy to learn and explore No prerequisite requires Certification opportunities Recession-proof industry Grow your business Start your own agency

How to Get a High Paying Job in Digital Marketing?

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